5 Reasons Why a Business Would Remain in Startup Stage
I had a meeting with a potential client recently and she explained how her business was still a small startup. When I hear start up, what comes to mind is a newly formed business that is still proving their self in the market and trying to find a workable business model as well as build credibility. I have a soft spot for startups, because as a business coach, I have been a ‘midwife’ to a few startups where I help the business owners to fine tune their ideas and launch it like I would be doing at the Side gig Master class. However, this was a different scenario; she had been in business for 10 years and she was still a start up! If you are not sure of your business state, take the free business health check quiz HERE
Her business was still in startup stage because like a couple of businesses I have encountered, she had not been able to go beyond the launch stage and build the right team, structures and systems or even establish a sustainable flow of revenue without her continuous effort in the business. If you are still in startup stage after a significant amount of time or know a business that is still stuck in startup stage, these are some reasons why:
Inability to generate continuous revenues
One quote I like by Paul Freet is: ‘A business is a repeatable process that earns money; every other thing is a hobby’. Some businesses have not been able to crack their revenue generating potential so they continuously deal with cash flow challenges which prevents them from growing. In business, cash is king! Because you need cash to pay your vendors, staff and run the over heads. You need to find a workable ‘revenue generating’ business model if you want to move to the next stage in business.
Lack of clear vision
Vision is the life blood of a business. It is what determines how far a business would go to maximize their potential. One of the questions I always ask a new client is: what is your business vision? I find that the ones with clearer visions tend to go further faster. A vision is what drives you to reach for more and go further. It would be difficult to attain what you don’t see through the eyes of vision. So when a business does not have a clearly defined vision, it might just be on the path to nowhere. This is why it might stay in startup stage for a long time.
No growth plan
Your growth plan breaks your vision into actionable steps with milestones and timelines. I like to say: you dream your vision and work your plan. Your plan documents how you would get from where you are to where you want to be. Planning should be broken down into the minutest details of daily, weekly, and monthly steps that the business needs to take to get to where it needs to. I am a big picture thinker and I like to dream big, but I have learned that a dream without a plan is only wishful thinking. Any business that wants to move beyond start up stage should have a plan.
Poor business structure
Your business structure is the framework that drives the way your business would be run. Your business structure is like the structure that holds a building together, without the proper structure, the building might become lopsided or even collapse. When a growing business begins to experience challenges, it is usually due to structural deficits. If you want your business to grow beyond the startup stage, you need to invest in the right structures.
Lack of qualified human resources
Without the right people in place, a business cannot grow. There is a limit to what one person alone can do. You need the right team of people whether full time, part time or outsourced that would help you accomplish your vision. One question I always get from small business owners is: how can I find the right people? My answer is: what is your recruitment process? And what is your strategy to attract, compensate, motivate and retain the right people?
If your business needs to grow beyond the startup stage the you have to start with a change in your mindset. Our Group coaching and mastermind sessions would provide guidance and accountability. Check it our HERE